Calling All Beach Bums

By Ana Kendall
By Ana Kendall
By Ana Kendall
By Ana Kendall
By Ana Kendall
By Ana Kendall
By Ana Kendall
By Ana Kendall
By Ana Kendall
By Ana Kendall

Introduction

I absolutely love the beach. My husband loves the Hollister brand and he just looks so relaxed when he wears clothes from this store. He absolutely loves the beach theme and so do I. The beach and all things related to it remind people of the freedom they get from their stressful lives. It is relaxing and soothing. My aim is to target an audience who want a vacation from life and enjoy the relaxing vibe of the beach. They can be free from their worries and be inspired to be what they want, without sacrificing comfort.

Design

I used a beach vintage type of feel to my whole project. I want to remind people of happy times, much like what is experienced while looking at an old photograph. These are fond memories that are experienced over and over when they are triggered through visual images. That was my goal with the vintage-looking ads. The sunlight played a big part in the overall composition of each ad. The nice glare that comes through depicts a carefree lifestyle. These elements work together to give my overall design the feel of a vintage beach getaway.

Colors

My overall color scheme is made up of oceanic blues and vintage type of hues such as light brown and sand. The blue background in my slides are to promote the feeling of being in the ocean. Blue also reminds me of a surfboard and the seashore. The white color in the ads and some of my text provided nice contrast to the blue used in the background of my slides. The white, bright sunlight and the brown, sandy hues contrast the ad nicely. It reminds the viewer of what a reflection with oneself would look like while basking in the warmth of the natural beauty that is the sun.

Typography

I used a Kozuka Gothic Pr6N font in my ad to contrast with the slab serif logo of Hollister. In my new ad I scattered the letters of the text a bit and made them different sizes to match the first ad. I changed the placement of each letters to be a bit higher or lower than the others. This unique attribute gave the words a carefree characteristic, as it was literally outside of the normal horizontal text form. My goal was for the flow of the text in my new ad to look easy-going and happy-go-lucky. I used the Ravie font on the template for all my slides throughout because it looked pretty beach-esque. This font is a slab serif to contrast with the first one, a sans serif. For the transition slides I used both contrasting fonts in different colors to balance each other out.

Conclusion

Overall, the vintage and beachy feel of my ad was effectively communicated. The color scheme/old photograph look of my ad will pull in prospects. They will be taken on a walk down memory lane and be reminded of care-free moments they have had at the beach. This brings a feeling of comfort and desire to feel that way again. The viewers will be drawn in by the stress-free atmosphere my ad promotes. They will feel free of worry and be inspired to do what they want, without being weighed down by life or judged. The promise of setting yourself free will persuade people to come back time and time again.

Persuading You to Find the True Meaning of Christmas

Page 1 of Magazine spread

Page 2 of Magazine spread

Page 3 of Magazine spread

Introduction

I used an article by President Thomas S. Monson published in the Liahona in 2012. Link:

https://www.lds.org/liahona/2012/12/rediscovering-the-christmas-spirit?lang=eng

My focus in the design of this spread was the true meaning of Christmas. Being as the article itself is about the Christmas spirit, I only thought it natural to enhance on this topic. So often during the Christmas holiday we get carried away with the materialistic nature of it that we tend to forget why we celebrate in the first place. The article touches on discovering the Christmas spirit anew so in my photos I wanted to depict a cozy feel to it and also reference our remembrance of Christ.

Photographic Elements

The first photo I used for the cover was of a piano with an open hymn book and Christmas decorations surrounding it. Just above the hymn book you can see a picture of Jesus cut off  bit. The piano, with the decorative lights and open hymn book command a reverence to the photo of Jesus standing just above. This dynamic represents the praising of our Lord. The photo of Christ reminds us that we celebrate Him during the holiday season. He is our focus, but is often left off to the side like the photo represents. We draw near to him with our hymns, but are we really turning to fully see him? The second photo I used is of a traditional nativity set with wrapping paper laying on the floor in the background. The nativity set has lights around it to portray a holiness to the birth of Jesus. This is to represent the Christmas story which should be our focus, especially around Christmas time. The gift paper laying in the background is blurry and unfocused. It represents the worldly holiday traditions which are less important and distracting. These should fall to the background of our lives as we focus on the Savior’s birth.

Color Scheme

Tints and shades of red were used throughout the spread. This was due to the photo of the Christmas flowers decorating the piano. It is also a color seen a lot around Christmas time and people often reference this color to this holiday. I used a very dark red for the body and a lighter red for the title and pull quote. I also used a red bottom stripe to tie the pages together with the cover page’s red stripe. The background color of the pages I determined using a tint of red mixed with a neutral beige. I wanted something that blended in with the color of the wall near the piano. The reason for this was to make the piano stand out more. Then I carried over to the second page and third page, a different tint of the first page’s background color.

Typography

I used a Gabriola font for the title of my spread. I purposely made the Christ in Christmas a different font, Tahoma. The Tahoma font is a Sans Serif font, whereas the Gabriola is not, so I used that font to make Christ stand out in the word Christmas. Thus, giving the rest of the body text a strong start and the reader a clue as to the stance of the article. In the body text and headings I used the font, Tahoma, to contrast with the title. To make the headings stand out I made them in all capital letters and put them in bold. In the pull quote I used the Gabriola font to make it stand out among the body text of Tahoma.

Overall Design

My targeted audience is adults and all who feel they have lost the Christmas spirit each time it comes around. I tried to reach those that felt something was missing in the Christmas holiday and those who didn’t quite feel the spirit of Christmas. Adults get so caught up in the gift-giving and trying to make their children’s Christmas magical that they tend to forget the true meaning of it all. By using a photo of a display of the nativity scene I hoped to show that most of us have this type of setup around our house at Christmas time, but we don’t really stop to think about the story behind the miniature display. In order to feel the true spirit of Christmas we need to focus on Christ and his birth. In my nativity scene photo I included wrapping paper in the background, blurred. My intent here was to show a contrast between the less important festivities and the true meaning behind the Christmas celebration. In the piano photo I hoped to draw in the audience by setting a reverent tone in the dim lighting. The picture of Christ cut off a bit gives a clue that we focus on Christ at times, but tend to leave him in the background too. The open hymn book was to show what we do around Christmas time in singing Christmas songs.

Conclusion

Overall I hope to help my audience to come to a realization of where they stand with their Savior and how they can remember him. I want them to improve the quality of their Christmas celebration and really make it about Christ. I want them to feel an abundant Christmas spirit, especially around Christmas. With my design of dimmed lights to show reverence, and red shades to reminisce in Christmas, I hope to start everyone on the right track. In viewing my design I would like others to feel a warmth and joy for the holiday.

 

 

Photo of Christmas Piano & Christ
Photo by Ana Kendall
Photo of a miniature nativity set
Photo by Ana Kendall

Photos Tell Their Story

Photography creates an optical illusion. It captures what the person behind the lens wants you to see. With the right lighting and set up, your eyes can be manipulated quite easily. A photo can go from being a light, happy image to a creepy one by only changing the lighting. Images are powerful. They affect the way you feel. Creativity is important in making great work but there must be structure and principles to guide the work.

 

Rule of Thirds

Park bench photo featured in The Online Dark Room blog
Photo by Bruce Robbins – http://www.theonlinedarkroom.com/2017/02/park-bench.html

This photo was featured on a blog called The Online Dark Room. The monochromatic color scheme reveals a lonely theme. The deserted bench, the barren trees, and the desolate background exhibits the overall theme of loneliness.

The focus of this photo, the bench, is easily identified and properly placed within the intersecting lines per the Rule of Thirds. Putting the bench off to the side allows for some white space. This is good because the white space highlights the subject, the lonely bench, and plays into the tone of the photo. The bench is there all alone, desolate, with nothing around but some bare trees. There is nothing else nearby. The lighting is dark. These dynamics play together nicely to give the photo a melancholy tone.

Photo by Ana Kendall

In my depiction of the Rule of Thirds I used the Tree as my focus. It is placed in the photo where the intersecting lines meet, just like the example I used above. The placement of the tree, along the lines in the photo shows the viewers where to focus their attention. The subject of my photograph stands out because it is placed along the correct lines required per the Rule of Thirds. I took this photo in the middle of the day. I also used a burlesque color setting to give it a desert, western type of look.

Leading Lines

Photo by Pete Piriya – http://www.piriyaphoto.com/personal-favorite/

This scene was photographed by a professional photographer. This photo was taken right before the sun set in the sky. The horizon, with the sun and sky in the picture, gives it a nice feel of being outdoors.

The rows of flowers clearly outline the direction of the photograph. They guide the eyes along the picture and through the field. The vibrant color of the flowers and the dark texture of the mud is soothing to the eye. You feel as if you were in the picture and running through the field. This photo was taken during the golden hour as the colors are soft and there are no harsh shadows cast.

Photo by Ana Kendall

I took this photo in the late morning to capture dark shadows. I made the photo black and white to give it an isolated tone and a feel of the unknown. In this photo the lines along the house draw the eyes toward the door. It makes the viewers wonder what is behind the door. It prompts you to want to open it.

Depth of Field

Photo of Norway posted by the Norway Today online newspaper.
Featured image in Norway Today – http://norwaytoday.info/travel/visit-norway-without-visa/

This photograph was featured in a traveling website that focuses on Norway. They, very appropriately, placed the flag of Norway on their main page to highlight their subject.

This photo shows off its subject by focusing in on it and leaves the rest in the background. The Norway flag is boldly displayed, while the mountains in the background are not as clear but it gives the viewer a glimpse of the great land that the flag oversees below. This gives the viewer an immediate place to look to when they initially see the photo. They can tell right away what the photograph is about. All the colors are very vivid, especially that of the flag. It appears to be in motion, almost waving, to reflect country pride. The background still serves a purpose but requires a lesser amount of consideration than the flag. This photo appears to have been taken in the middle of the day because of the bright colors and dark shadows.

Photo by Ana Kendall

My photo has very similar elements to the example used above for this principle. Both display the outdoors and horizon type of scenery. I shot this photo from a window seat on an airplane. Just below me was the right wing. The wing starts out large on the bottom and then shrinks up to the horizon, drawing a leading line of direction. The background earth can be seen below the wing, showing how high the airplane is lifted off the ground. The ground below and body of water look small compared to the massive airplane wing. You can see depth with the difference in height from the airplane to the earth, similarly to the Norway flag and mountains picture.

Summary

It doesn’t take an expert to capture a good photograph, as long as the basic principles of photography are adhered to. Sometimes disregarding a principle is necessary for a phenomenal photo, however most of the time keeping these principles will provide successful results. These tools will provide structure for your creativity and allow you to be the designer behind the lens so you can create a masterpiece. You invent the illusion.

Powered by WordPress.com.

Up ↑